Company News, Marketing News

Boys to Men

The move to manhood is never easy for moms.

Author Image

By: TOM BRANNA

Editor

Gifting Old Spice is a holiday tradition passed on from grandfathers to dads to sons – helping smellcome new generations of boys to manhood across the world each year. The parental reaction to this masculine rite of passage however often results in a clash of differing opinions between mothers and fathers, as humorously illustrated in the newly released Old Spice “Dadsong” (:60) integrated ad campaign. At the center of the mom-dad debate is Old Spice Re-fresh Body Spray, the gift tha...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters